An ambient media campaign
Green Velo – The Eastern Cycle Trail
For the longest cycle trail in Poland that covers the area of 5 voivodeships in Eastern Poland, we created the concept and implemented a nationwide promotional ambient media campaign.
We provided the full range of services for this campaign – starting from the idea, graphic design, design and creation of promotional media, to logistics and staffing support.
Implementation period: July – October 2015
Territory: nationwide (concentration of activities: Tricity, Warsaw, Krakow)
Scope of works: elaboration of a concept for an ambient media campaign/ promotional events/ natural media/ mobile ad/ guerrilla marketing/ promotional installations near urban cycling networks/ advertisement in fitness networks/ promotional activities in bike shops/ competitions at universities